In the fall of 2015 Michael Kors asked R/GA to help them launch their first line of wearables. Our challenge was to introduce a new technology to a customer that historically had been more concerned with fashion than functionality.
We delivered a beautiful, immersive microsite that let the user experience the new features and truly understand how the product fit into their lifestyle.
2016 Design Director R/GA New York
The work: Systematic design
Team: Pablo Honey, Elvani Kusdiana, Elena Penny, Aldo Padilla