In 2018, Mailchimp came to R/GA with a problem. They started in 2001 as an email marketing platform, but had since expanded to become a complete marketing platform, offering websites, digital ads, audience management and so much more. They needed to shake up a customer base that was sleeping on all the great stuff Mailchimp now had to offer and get them to take another look.
The first thing we did was completely redesign the website. We restructured it from the ground up, created a modular design system and brought it to life using a new brand developed by Collins. Then we created a full scale brand campaign to get the word out.
I was responsible for co-leading the design of the website, art directing 114 illustrations, designing 34 billboards, creating a bevy of digital ads, and leading the design of R/GA’s internal and external communications around the work.
R/GA New York
ACD Silver Cube for Art Direction
Clio Silver for Product Design