Mailchimp started in 2001 as an email marketing platform, but by 2018 had expanded to become a complete marketing platform, offering websites, digital ads, audience management and so much more. They asked R/GA to shake up a customer base that was sleeping on all the great stuff Mailchimp now had to offer.

The first thing we did was completely redesign the website. We restructured it from the ground up and brought it to life using new brand guidelines provided by Collins. We created a design system that was simple and flexible enough to accommodate nearly constant modification, yet was unique enough to stand out in an increasingly crowded marketplace.

I was responsible for co-leading the design of the website, art directing 114 illustrations, designing 34 billboards, creating a bevy of digital ads, and leading the design of R/GA’s internal and external communications around the work.

The core R/GA team was myself Bethany Kennedy, Lucia Orlandi, Chelsea McLemore, Megan Trinidad, Rachel Wright, Kit Coyne, Brigit Hickey, and Youngbum Kim.

Awards:
- ACD Silver Cube for Art Direction
- Clio Silver for Product Design