I led visual design of the app experience. Our primary user was a 16-99 year old who would rather be kickin’ it at the beach than fumbling with a delivery app. We created a simple, contrast heavy (hello direct sunglight), intuitive experience that makes the ordering process a breeze.

Smart recommendations, featured products, streamlined search, and a modular, contextual homepage made it easy for a user to find what they were looking for and get straight back to beaching. Unlike traditional food ordering apps, we allowed users to easily place orders from multiple establishments– making it easy to get a chocolate shake, sunscreen, or a portable shower delivered in one go.

Figuring out where to deliver the order proved to be challenging. How do you find someone on the beach? There are no addresses. GPS is only so accurate and service is often spotty. We landed on a 3 pronged approach combining GPS, collecting photos of our user’s surroundings, and a guided form field.

At the end of the day we were aiming to do one thing– transform every trip to the beach into a vacation.

The core team was myself, Jenna Doctoroff, and the app founder Alex Marsh.