The day-to-day of being a small business owner, while often depicted as glamorous, rarely is. With Mailchimp & Co. we set out to show the entrepreneur experience in all its true glory. The mess. The chaos. The unexpected beauty.

Working closely with the Mailchimp team, we created an authentic, eclectic, exclusive (but not that exclusive) experience that all Mailchimp & Co. Partners could feel proud of. We turned the idea of a VIP service on it’s head.  We made it feel human by featuring real small business owners in their real, and not always quite so perfectly put together, spaces.

I led visual design for all aspects of the engagement, including, but not limited to, fleshing out the brand system, setting the art direction, running a fully-remote photoshoot (the pandemic hit between when we planned the shoot and shoot day), creating the digital campaign, and crafting the digital experience.

The core R/GA team was myself, Chelsea McLemore, Rachel Wright, Jenny Wu, Zoonzin Lee, Jenna Passmore, Rosemary Douglas, and Sam Jossen. Photography was by The Marbles, Tropico Photo, Leta & Wade, and Brian Guido & Julia Stotz.