I was the lead visual designer on the program. Working closely with the client we defined the feature set of their new line of connected devices and designed a mobile companion app.

It was a non-negotiable that the digital experience was to be as beautiful and minimal as Skagen’s physical watches. Every feature, every moment, every decision we asked ourselves –is this really necessary? We stripped everything back to the studs. And then made the most of the little that was left.

The result was a digital companion that fulfilled the smartwatches promise – reduce noise and distraction. Heavily influenced by Scandinavian design, the app is as delightful and bold as it is minimal and focused.

The core team was myself, Pablo Honey, Erin Kim, Marie Bachoc and Casey Soloff.