In the fall of 2019, Mailchimp came to R/GA looking for help introducing their all new All-in-One Marketing Platform to the world. The challenge was to communicate in-depth product benefits to both marketers and non-marketers while standing out in an increasingly crowded field.

Combining striking, conceptual visuals with bold headlines, we created a quirky campaign that highlighted the power of Mailchimp’s platform while simultaneously making it feel simple and approachable. The creative team was nimble, the lion's share of the work was done by myself and Rachel Wright. Together we concepted each image, GIF and video, and as the lead designer, I created the look and feel of the campaign and art direction of the photography.
Design Director
R/GA New York
Core team:
Rachel Wright
Megan Trinidad
The Marbles
Lights. Camera. Hedgehogs! As part of the campaign we created four :15 videos for social and YouTube pre-roll.
To cap it off we created a living digital style guide to house the final campaign look and feel, messaging, and assets. No hunting around for playbook-final-015-final.pdf for any of the partner agencies executing the campaign.
Finally, here are two of the same photo of me with a hedgehog.
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