Mailchimp All-in-One Campaign
In the fall of 2019, Mailchimp came to R/GA looking for help introducing their all new All-in-One Marketing Platform to the world. The challenge was to communicate in-depth product benefits to both marketers and non-marketers while standing out in an increasingly crowded field.

Combining striking, conceptual visuals with bold headlines, we created a quirky campaign that highlighted the power of Mailchimp’s platform while simultaneously making it feel simple and approachable. Rachel Wright and I concepted each image, GIF and video, and as the lead designer, I created the look and feel of the campaign and art direction of the photography.
Design Director
R/GA New York
Core team:
Rachel Wright
Megan Trinidad
The Marbles
Lights. Camera. Hedgehogs! As part of the campaign we created four :15 videos for social and YouTube pre-roll.
To cap it off we created a living digital style guide to house the final campaign look and feel, messaging, and assets. No hunting around for playbook-final-015-final.pdf for any of the partner agencies executing the campaign.
Finally, here are two of the same photo of me with a hedgehog.
But wait, that's not all–